Case study carousel template for LinkedIn
Name the before, the after, and the proof — so the carousel earns the read and the lead.
- Canva
- Notion
- Google Docs
- Figma
Draft a case study carousel for our customer Acme.
- Pulled the case studyAcme: cut churn 18% in 90 days with our onboarding fix
- Drafted the beforeSlide 1: "Acme was losing 1 in 4 trials to onboarding friction."
- Drafted the afterSlide 6: "90 days later: churn down 18%, activation up 23%"
- Drafted the proofSlide 9: "The fix took 2 weeks. The ROI paid back in 31 days." + CTA
The carousel named the before (losing 1 in 4 trials), the after (churn down 18%, activation up 23%), and the proof (ROI paid back in 31 days). The carousel earned 3.8x the impressions of the prior text case study and 9 demo requests. The template earned the lead because it named the before, not the features.
A case study carousel template is the shape that earns the proof the swipe. It fixes the before, the after, and the proof — so the carousel reads as a story, not a slide. A case study that lists the features loses the swipe; a case study carousel template that names the before and the after earns the read and the lead.
What is a case study carousel template?
A reusable draft shape for the case study carousel — the before, the after, the proof — that earns the read and the lead. The template fixes the shape so the carousel reads as a story, not a slide.
Build the carousel
- Before named — the pain the customer was in
- After named — the outcome the customer earned
- Proof named — the one number or quote
Ship the carousel
- Lead with the before, not the features
- Name the after with a number, not a word
- End with the proof and the CTA
What before does a case study carousel template name?
The pain the customer was in — the leak, the cost, the frustration — that earns the swipe. The before is the part that earns the read, because a carousel that starts with the after loses the buyer who was in the before; a carousel that names the before earns the read.
What after does a case study carousel template draft?
The outcome the customer earned — the number, the win, the change — that earns the trust. The after is the part that earns the lead, because a carousel that names the before without the after earns the read and loses the trust; a carousel with both earns the lead.
What proof does a case study carousel template name?
The one number or quote that earns the after — the result, the benchmark, the takeaway. The proof is the part that earns the after, because a carousel without proof is a claim; a carousel with proof is a case study the buyer can trust.
How the case study carousel template fits your stack
The agent reads your case study and the customer quote, drafts the before, the after, and the proof, and ships the carousel as a PDF. It pairs with the proof case study social post and the LinkedIn carousel draft templates.
- Canva
- Notion
- Google Docs
- Figma
Who uses this case study carousel template
- Content leads
- Lead with the before, not the features.
- Social managers
- Name the after with a number, not a word.
- Founders
- End with the proof and the CTA.
How to run this case study carousel template in Metaflow
Pull the case study
The customer, the before, the after.
Draft the before
The pain the customer was in.
Draft the after
Agent names the outcome with a number.
Draft the proof
The one number or quote.
What you provide
- Case study
- Customer quote
- Result number
What you get back
- Carousel draft
- Before named
- After named with number
- Proof named
Why use this case study carousel template?
Leads with the before, not the features
Names the after with a number, not a word
Ends with the proof and the CTA
Pairs with the proof social post and carousel templates
Case study carousel template FAQs
How do you make a case study carousel?
Name the before, the after, and the proof — and ship the carousel as a PDF. The carousel reads as a story, not a slide, which is why it earns the read and the lead.
What is a case study carousel?
A LinkedIn carousel that tells a customer story — the before, the after, the proof. A carousel that lists features loses the swipe; a carousel that names the before and the after earns the read and the lead.
How do you start a case study carousel?
With the before — the pain the customer was in. A carousel that starts with the after loses the buyer who was in the before; a carousel that names the before earns the read and the trust.
What makes a case study carousel convert?
A before that earns the swipe, an after named with a number, and a proof that earns the trust. The carousel that lists features loses the swipe; the carousel that names the before and the after earns the lead.
Similar content calendar and social templates
Key takeaways
- Leads with the before, not the features
- Names the after with a number, not a word
- Ends with the proof and the CTA