Category page template for SEO
Name the category, the items, and the CTA — so the page earns the rank and the click, not the bounce.
- DataForSEO
- Ahrefs
- Notion
- Google Docs
Draft a category page for "CRM software".
- Pulled the categoryCRM software, 12,100 searches, page 1 has 3 list pages
- Named the categoryCRM software — the group the page targets
- Named the items12 CRMs with price, features, rating
- Named the CTA"Compare CRMs — find the right fit in 2 minutes"
The draft named the category (CRM software), the items (12 CRMs with price, features, rating), and the CTA ("Compare CRMs — find the right fit in 2 minutes"). The page shipped and reached page 1 in 35 days, with 2,400 monthly visitors and a 4% conversion rate. The template earned the rank because it named the category, not counted the words.
A category page template is the draft that earns the rank and the click. It fixes the category, the items, and the CTA — so the page reads as a source, not a bounce. An SEO who counts the words earns the bounce; a category page template that names the category and the items earns the rank and the conversion.
What is a category page template?
A reusable draft shape for the category — the category, the items, the CTA — that earns the rank and the conversion. The template fixes the shape so the page reads as a source, not a bounce.
Build the draft
- Category named — the one group the page targets
- Items named — the one list the page needs
- CTA named — the one action the page needs
Ship the page
- Name the category, do not count the words
- One list per category, not five
- Add the CTA, do not skip it
What category does a category page template name?
The one group the page targets — the CRM, the email, the tool — that earns the rank. The category is the part that earns the rank, because an SEO who counts the words earns the bounce; an SEO who names the category earns the rank.
What items does a category page template name?
The one list the page needs — the tools, the features, the links — that earns the rank. The items are the part that earns the rank, because a category without the items earns the count and loses the click; a category with the items earns the conversion.
What CTA does a category page template name?
The one action the page needs — the browse, the compare, the trial — that earns the conversion. The CTA is the part that earns the conversion, because items without the CTA earn the rank and lose the click; items with the CTA earn the revenue.
How the category page template fits your stack
The agent reads your category and the SERP, drafts the category, the items, and the CTA, and ships the page. It pairs with the directory page draft and the best-of listicle draft templates.
- DataForSEO
- Ahrefs
- Notion
- Google Docs
Who uses this category page template
- SEO leads
- Name the category, do not count the words.
- Content leads
- One list per category, not five.
- Founders
- Add the CTA, do not skip it.
How to run this category page template in Metaflow
Pull the category
The group, the SERP, the items.
Name the category
Agent names the one group.
Name the items
The one list the page needs.
Name the CTA
The browse, compare, or trial.
What you provide
- Category data
- SERP data
- Item inventory
What you get back
- Category landing page draft
- Category named
- Items named
- CTA named
Why use this category page template?
Names the category, does not count the words
One list per category, not five
Adds the CTA, does not skip it
Pairs with the directory page and best-of listicle templates
Category page template FAQs
How do you write a category landing page?
Name the one category, the one items, and the one CTA. The page reads as a source, not a bounce, which is why it earns the rank and the click, not the count.
What is a category page template?
The draft that earns the rank and the click — the category, the items, the CTA. An SEO who counts the words earns the bounce; an SEO who names the category and the items earns the rank and the conversion.
How do you structure a category page?
Name the one list the page needs — the tools, the features, the links. A category without the items earns the count and loses the click; a category with the items earns the conversion, because the items are what earn the click.
What makes a category page template convert?
A category that earns the rank, items that earn the click, and a CTA that earns the revenue. The template that counts earns the bounce; the template that names the category earns the rank.
Similar SEO templates
Key takeaways
- Names the category, does not count the words
- One list per category, not five
- Adds the CTA, does not skip it