- Spend and CPA/ROAS by campaign, ad set, and ad
- Frequency and CPM trajectories on top spenders
- Creative theme rollups you define (angle taxonomy)
- Lead quality or revenue when CRM data is connected
Weekly Meta digests that call out fatigue, winners, and budget moves — not vanity dashboards.
Meta reporting fails when it only shows campaign CPA. Stakeholders need which creatives are dying, which angles still have headroom, and what to produce next.
The report agent closes that loop every week.
What this agent watches, how it decides, and what it executes inside your guardrails.
Highlight three ads driving 60% of conversions and two fatigued killers
Show placement mix shift that inflated CPM this week
Draft a client QBR slide outline from the last 30 days