Decisions in a doc. The whiteboard is a draft.
A positioning workshop is wasted if the only output is a photo. The deliverable is a filled statement, the alternative you chose, the customers who care, the category, and a list of proof you still need. Use the agenda template to run it; use this page to know what “done” looks like.
One Moore sentence, the Dunford five components, three rejected category options, and owners for the missing proof.
| File | Owner |
|---|---|
| Positioning statement (v1) | PMM |
| Alternatives list | Sales + PMM |
| Open proof items | Founder / product |
| Next messaging session date | PMM |
Half a day with the people who hear objections. A follow-up to pressure-test the category.