Segment, offer, motion, and how you measure the first 90 days.
A go-to-market strategy chooses a segment, an offer, a motion (sales-led, product-led, partner), channels, and the numbers that prove it is working. It is narrower than a marketing strategy. The full how-to lives on the existing GTM guide.
GTM is how you enter or expand in a market. Marketing strategy is the broader system of brand, demand, and retention. See the compare page.
https://metaflow.life/guides/gtm-strategy — do not use a second URL for this head term.