Amplitude

What this skill does

Amplitude is a product analytics platform that captures user behavior, retention metrics, and experimentation data through event tracking and user properties. It enables detailed funnel analysis, cohort segmentation, and user journey mapping by collecting and querying event data via HTTP APIs and SDKs. This skill integrates with Amplitude’s event and export APIs to automate data ingestion, user activity retrieval, and retention analysis for performance-driven marketing and product decisions.

Who it's for

Amplitude is designed for growth leads overseeing product adoption and retention, performance marketers optimizing user funnels, and agency strategists driving data-informed experimentation. It suits teams needing granular user behavior insights to improve conversion rates, reduce churn, and measure campaign impact across digital touchpoints. Those managing complex user segmentation or running A/B tests to validate hypotheses will find this skill especially valuable.

Key workflows

Practitioners typically begin by instrumenting event tracking for key user actions such as signups, feature usage, or purchases using Amplitude’s HTTP API or JavaScript SDK. Next, they pull user activity and retention data to identify drop-off points or engagement patterns over specific date ranges. Cohort analysis is then performed to segment users based on behaviors or attributes for targeted marketing. Finally, they export event data for deeper SQL querying or reporting to refine campaign strategies and optimize the customer journey.

Common questions

How do I authenticate API requests? Use your Amplitude API Key for event tracking calls and both API Key plus Secret Key for exporting data or accessing dashboards. Can I batch multiple events in one request? Yes, Amplitude supports batching events via the HTTP API endpoint to improve throughput and reduce latency. What rate limits should I be aware of? The HTTP API allows up to 1,000 events per second, while the Export API is limited to 360 requests per hour.

How to use in Metaflow

Attach the Amplitude skill to a Metaflow agent task to automate event tracking or fetch retention reports seamlessly. Provide your API credentials to enable authenticated calls to Amplitude’s endpoints. Once configured, expect streamlined workflows for capturing user actions, retrieving cohort data, and exporting events for downstream analysis. This integration supports key marketing and growth workflows with minimal setup and reliable data synchronization.

For broader context, see our roundup of marketing skills claude, and read Claude Code workflows for marketing agencies for related setup guidance.