Comprehensive list of events to track by business type and context. Marketing Site Events (navigation & engagement, CTA & form interactions, conversion events)
The Event Library provides a comprehensive catalog of standardized events to track user interactions across marketing sites, apps, e-commerce platforms, and SaaS products. It defines event names, descriptions, and relevant properties for key behaviors like navigation, CTA clicks, form submissions, conversions, onboarding steps, monetization actions, and error reporting. This enables consistent, granular tracking to support analytics, CRO, and performance marketing measurement.
This skill is designed for growth leads and performance marketers managing complex funnels who need a reliable event taxonomy to unify tracking across channels. SEO/PPC operators can use it to ensure critical engagement and conversion points are instrumented precisely for attribution and optimization. Agencies handling multiple client verticals, including e-commerce and SaaS, benefit from the business-type-specific event sets to tailor analytics without reinventing event definitions.
Practitioners typically start by selecting event categories relevant to their business context, such as marketing site navigation or checkout processes. Next, they map these events to specific user journeys, identifying which events capture key conversion milestones or engagement signals. Implementation involves instrumenting these events with corresponding properties in analytics tools like Google Analytics or Mixpanel. Finally, they validate event firing and analyze data to refine targeting, funnel performance, and messaging based on standardized event insights.
How detailed should event properties be for each event? Properties should capture meaningful context like button text, page location, or product details but avoid excessive granularity that complicates analysis. Can I customize the event names for my platform? The library provides recommended standard names for consistency but can be adapted if necessary to fit unique workflows. What if I track multiple business types? Use the relevant subset of events for each business context to maintain clarity and avoid noise in your data.
Attach the Event Library skill to any agent task focused on tracking setup or analytics strategy to gain access to a vetted event taxonomy by business type. When deployed, expect structured event definitions that guide event planning, tagging, and validation workflows. This skill helps align marketing and product teams around consistent tracking standards and enhances your ability to monitor user behavior across funnels with precision. You can then...
For broader context, see our roundup of claude marketing skills, and read common Claude Code content mistakes for related setup guidance.