Klaviyo

What this skill does

The Klaviyo skill connects to the Klaviyo API to manage e-commerce email and SMS marketing data. It enables you to create, update, and retrieve customer profiles, segment lists, track purchase and engagement events, and control email flows and campaigns. This skill supports detailed event tracking and revenue attribution, essential for optimizing marketing performance.

Who it's for

This skill is designed for e-commerce growth leads aiming to automate customer communication through targeted email and SMS campaigns. Paid media operators looking to sync audience segments with Klaviyo for precise retargeting will find it valuable. Agency strategists managing lifecycle marketing for retail clients can leverage it to unify profile data and campaign metrics across platforms.

Key workflows

Start by syncing and enriching customer profiles using the create or update profile endpoints, ensuring contact details and subscription statuses are accurate. Next, segment these profiles into lists or dynamic segments to tailor campaign targeting. Then, track key customer events like purchases or product views to feed into automated flows and attribution models. Finally, update or review flow statuses and campaign metrics to optimize send counts, open rates, and attributed revenue.

Common questions

Can I filter profiles by email address? Yes, the API supports filtering profiles using exact email matches to retrieve specific customers. How do I track purchase revenue through Klaviyo? You post events with the "Placed Order" metric including value and product details to record revenue data. What rate limits should I expect? The API allows up to 75 requests per second, but write-heavy endpoints like profiles and events have stricter limits to monitor.

How to use in Metaflow

Attach the Klaviyo skill to your agent tasks to perform profile management, event tracking, list segmentation, and campaign control through API requests. Provide your private API key in the authorization header and include the required revision header for versioning. You can expect reliable access to customer data and marketing automation controls, enabling data-driven decisions across your campaigns and flows.

For broader context, see our roundup of claude skills for marketing, and read Claude Code workflows for marketing agencies for related setup guidance.