Use this structure for all ASO audit reports. Grade scale per dimension: 9-10 = A, 7-8 = B, 5-6 = C, 3-4 = D, 1-2 = F Highest-impact changes that take under 1 h
This skill provides a standardized template for app store optimization (ASO) audit reports, organizing findings across seven key dimensions such as title, description, visual assets, and ratings. Each dimension is scored on a 1-to-10 scale and assigned a letter grade, enabling clear, comparable assessments of app metadata and conversion signals. It also highlights the top three quick wins that typically require less than an hour to implement but offer high-impact improvements.
This skill is designed for ASO specialists, mobile growth leads, and agency strategists responsible for evaluating and improving app store presence. It suits practitioners conducting regular audits to benchmark performance or preparing concise, actionable reports for product owners and marketing teams. Agencies managing multiple client apps will find the structured grading and prioritization especially useful for streamlining feedback and recommendations.
Practitioners start by scoring each ASO dimension—title, description, visual assets, ratings, metadata freshness, and conversion signals—using quantitative and qualitative criteria. Next, they summarize key issues and draft concise one-line summaries per dimension, aiding clarity in reporting. Then, they identify the top three quick wins that can be executed in under an hour, specifying current versus recommended states and explaining the expected impact. Finally, the report is compiled into a clear format that balances detail with actionable guidance, ready for stakeholder review.
How should I interpret the scoring scale? Scores from 9-10 earn an A grade indicating strong performance, while 1-2 signal critical weaknesses needing urgent fixes. What level of effort do the quick wins require? Each recommended change targets improvements achievable in under one hour, often less than 15 or 30 minutes. Can this template capture keyword volume data? No, it does not include paid ASO tool data like exact search volumes or historical rankings, so external tools are needed for deep keyword research.
Attach this skill to tasks where ASO audit reports need to be generated or standardized across apps or clients. Expect the output to deliver a structured scorecard, prioritized quick wins, and detailed dimension analyses that align with commonly used grading scales. This skill helps maintain consistent quality and actionable clarity in ASO reporting workflows. You can then build on it with supplemental skills for keyword research or competitor benchmarking to expand your audit scope.
For broader context, see our roundup of marketing skills claude, and read ultimate guide to Claude marketing skills for related setup guidance.