Privacy-focused, open-source web analytics with a simple API for stats queries without cookies or personal data collection. Header: Authorization: Bearer {api_k
Plausible provides privacy-focused, cookie-free web analytics through a simple API that delivers key website metrics like visitors, pageviews, bounce rate, and conversion rates. It supports granular queries by dimensions such as page path, traffic source, country, and time period, enabling detailed performance analysis without collecting personal data. This makes Plausible a lightweight and compliant alternative to more complex platforms like Google Analytics.
The skill leverages Plausible’s Stats v2 Query API to pull data on traffic trends, top pages, user geography, and campaign attribution, all authenticated via a bearer token. It supports filtered queries for specific URLs or traffic segments and offers realtime visitor counts, making it suitable for fast, privacy-conscious reporting and decision-making.
This skill is designed for growth marketers and agency strategists who need actionable website performance data without sacrificing user privacy or dealing with cookie consent complexities. SEO operators looking for lightweight, GDPR-compliant analytics to track organic and paid campaign impact will find it particularly useful. It also suits product marketers monitoring conversion goals and user engagement metrics across multiple sites on an Enterprise plan.
Users who require transparent, simple access to core metrics and dimensions—such as bounce rate by traffic source or visit duration by country—will benefit from this skill’s straightforward API approach. It fits well in workflows where privacy compliance and data minimalism are priorities alongside precise performance tracking.
A practitioner typically starts by authenticating with a Plausible API key linked to their site domain, then runs a stats query for the last 30 days to collect baseline metrics like visitors, pageviews, and bounce rate. Next, they drill down on specific dimensions, such as filtering by page or traffic source, to identify top-performing content and referral channels.
To evaluate campaign effectiveness, the operator queries UTM parameters or goal conversions over custom date ranges and compares trends via time-series breakdowns. Finally, geographic or device segmentation is added to tailor messaging or targeting strategies. This sequence supports iterative analysis from broad overview to detailed insights, all within Plausible’s privacy-first framework.
Can I track conversions and goals with Plausible? Yes, the API supports querying goal conversion rates and totals tied to custom-defined goals. Does Plausible require cookies or personal data? No, it operates without cookies or personal data collection, making it GDPR and CCPA compliant. What are the API rate limits? The API allows up to 600 requests per hour per key, ensuring efficient but controlled data access.
Attach this skill to a Metaflow agent task by configuring the Plausible API key and specifying the site domain along with desired metrics and dimensions in the query payload. When executed, Metaflow will retrieve privacy-compliant analytics data that can be used to inform campaign decisions or automate reporting. Expect straightforward integration with detailed traffic, goal, and segmentation data accessible via the skill’s query interface. This skill works well alongside other analytics and marketing data connectors within Metaflow to build comprehensive workflows.
For broader context, see our roundup of claude skills for marketing, and read Claude Code reporting workflows for marketing agencies for related setup guidance.