Pendo

What this skill does

The Pendo skill connects to the Pendo product analytics and in-app guidance platform, enabling tracking of user behavior, feature adoption, and delivery of targeted in-app messages. It provides access to detailed metrics on features, pages, guides, visitors, and accounts, allowing marketers to analyze engagement patterns and optimize user onboarding or feature rollouts. The skill supports running funnel reports and segmentation queries to identify drop-off points and high-value user segments.

Who it's for

This skill is designed for product marketers focused on conversion rate optimization (CRO) who need to monitor feature usage and guide adoption within their apps. Growth leads can leverage Pendo to analyze user journeys and target in-app messages that boost retention or activation rates. Agencies managing client onboarding and engagement strategies will find it useful for building and iterating on step-by-step guides based on real user behavior data.

Key workflows

Practitioners typically start by listing and reviewing key features or pages to understand baseline engagement, using metrics like unique visitor counts and event volumes. Next, they analyze funnel reports to detect where users drop off during multi-step processes and prioritize areas for improvement. Building or updating in-app guides follows, informed by insights about which steps cause friction. Finally, running visitor or account segmentations based on custom metadata helps tailor messaging and prioritize outreach for churn prevention or upsell campaigns.

Common questions

How do I measure which features are most used? Use the feature endpoint to get event and visitor counts tied to each feature’s CSS selector and associated page. Can I analyze user drop-off through onboarding flows? Yes, the funnel report API lets you define sequences of page visits to quantify conversion rates between steps. How do I target specific user segments with in-app messages? Visitor and account metadata filtering enables segmentation by attributes or behaviors to deliver personalized guides.

How to use in Metaflow

Attach the Pendo skill to an agent task by providing your integration key via the `x-pendo-integration-key` header. From there, you can query features, pages, guides, visitors, and accounts to retrieve detailed analytics or to automate guide management. Expect to use aggregation queries for funnel analysis or segmentation workflows. The skill’s outputs feed into data-driven decisions on user engagement and CRO optimizations —

For broader context, see our roundup of claude marketing skills, and read Claude Code workflows for marketing agencies for related setup guidance.