Content management system for blogs and websites. Type: Application Password, JWT, or OAuth Header: Authorization: Basic {base64(username:app_password)} Setup:
The WordPress skill enables direct interaction with WordPress sites via the REST API and WP-CLI, allowing marketers to manage blog posts, pages, categories, media, and users programmatically. It supports authentication through Application Passwords, JWT, or OAuth, making it straightforward to automate content publishing, updates, and media uploads. This skill covers essential CMS operations such as creating drafts, publishing posts, and managing site structure without manual backend access.
This skill is designed for content marketers managing multiple WordPress blogs who need to streamline publishing workflows and maintain consistent content updates. SEO operators looking to automate on-site content tweaks or bulk metadata edits will benefit from its API-driven approach. Agencies handling client sites can use this skill to integrate WordPress management into broader campaign automation, reducing manual intervention and improving deployment speed.
Practitioners typically start by authenticating via Application Passwords or OAuth to securely connect to WordPress REST endpoints. They then list or retrieve existing posts and pages to audit content status or identify items for update. Creating new posts involves crafting JSON payloads with titles, content, categories, and tags, followed by POST requests to the API. Updating existing content or metadata uses PUT requests targeting specific post IDs, enabling status changes from draft to publish or content revisions. Media uploads and category management are additional steps often integrated into content pipelines.
Can I automate bulk updates to posts? Yes, by iterating over post IDs and issuing PUT requests with updated fields via the REST API. Is there a rate limit on API calls? WordPress itself does not impose default limits, but hosting environments may restrict request volumes. Can I manage plugins or themes through this skill? Plugin and theme management is primarily handled via WP-CLI commands, which can be executed server-side if accessible.
Attach the WordPress skill to a Metaflow agent task by configuring the authentication headers with your Application Password or OAuth token. Once connected, you can run commands to list, create, update, or delete posts and media as part of your workflow. Expect seamless integration with content operations and the ability to embed these steps into larger marketing automation sequences, enabling efficient content lifecycle management.
For broader context, see our roundup of claude skills for marketing, and read common Claude Code content mistakes for related setup guidance.