title: \"Split views | Apple Developer Documentation\" source: https://developer.apple.com/design/human-interface-guidelines/split-views A split view manages the
Split Views enable marketers to design and manage multi-panel layouts that display related content side-by-side, improving information density and user navigation. This skill focuses on structuring content so that users can view primary and secondary details simultaneously, enhancing engagement and reducing friction in exploration on platforms like iOS, iPadOS, watchOS, and visionOS. By leveraging split views, campaigns can present complex information—such as product details alongside reviews or campaign metrics alongside segmentation filters—in a clear, accessible way.
This skill is ideal for UX-focused growth leads who need to optimize mobile and multi-device user experiences, especially on Apple platforms. Performance marketers managing app-based campaigns or agencies designing cross-platform content strategies will benefit from understanding split view capabilities to tailor layouts for iOS, iPadOS, and emerging wearables. It also suits SEO and content strategists aiming to improve dwell time and conversion by structuring content that balances depth and discoverability.
Practitioners start by defining the primary and secondary content areas that need to coexist without overwhelming users, such as main product images alongside a detailed feature list. Next, they configure the split view to adapt responsively, adjusting the proportion of screen space each pane occupies depending on device and orientation. Then, marketers test navigation flows, ensuring users can easily switch focus between views or collapse panes when necessary. Finally, they analyze engagement metrics to validate if split views improve session length or reduce drop-off on content-heavy pages.
How do split views impact load times on mobile devices? Properly implemented split views load content asynchronously, minimizing impact on performance across iOS and iPadOS. Can split views be customized for different user segments? Yes, layouts can be dynamically adjusted to prioritize content based on user behavior or campaign goals. Are split views supported on all Apple platforms? They are natively supported on iOS, iPadOS, watchOS, and visionOS, with platform-specific considerations for interaction and screen size.
Attach the Split Views skill to your Metaflow agent task when you want to optimize multi-panel content presentation for Apple devices. Expect the agent to guide layout configurations and platform-specific adjustments to ensure consistent user experience across screens. This skill integrates seamlessly to help you iterate faster on content structuring and measure impact on engagement metrics.
For broader context, see our roundup of claude marketing skills, and read common Claude Code content mistakes for related setup guidance.