Social Media

What this skill does

This skill guides the creation of short-form social media content specifically tailored for LinkedIn and Twitter/X. It ensures posts are engaging, platform-appropriate, and paired with a compelling image that meets best practices for visibility in crowded feeds. The skill integrates structured workflows, including mandatory research, content drafting within strict character limits, and image generation, to maximize reach and interaction.

Who it's for

This skill is designed for performance marketers crafting timely LinkedIn announcements or insight posts to build brand authority. Growth leads looking to amplify thought leadership on Twitter/X threads will benefit from its clear formatting and engagement strategies. Agency strategists managing social campaigns across platforms can use this to maintain consistent quality while adapting messages to LinkedIn’s professional tone and Twitter’s brevity.

Key workflows

First, delegate topic research to a dedicated subagent to gather relevant insights saved in a shared file. Next, write the social post following platform-specific formats and tone: LinkedIn posts with a hook, clear line breaks, and 1,300-character limits; Twitter threads structured in concise numbered tweets capped at 280 characters each. Then, generate a bold, high-contrast social image using prescribed prompt guidelines to accompany the content. Finally, save both the text and image in the correct directory structure to complete the post.

Common questions

How critical is research before drafting content? Research is mandatory to ensure accuracy and relevance, improving engagement and credibility. Can I post without an image? No, every social media post must include an image to be considered complete and effective. How do I balance tone between LinkedIn and Twitter? Use a professional but personal tone on LinkedIn with more space for storytelling, while Twitter requires concise, punchy language and fewer hashtags.

How to use in Metaflow

Attach this skill to a Metaflow agent task when producing short social media posts or threads. The skill coordinates research delegation, content structuring, and image generation steps in sequence, delivering fully packaged posts ready for publishing. Expect clear folder organization for LinkedIn or Twitter content and required visuals alongside each post. This provides a streamlined, repeatable process for social content creation that…

For broader context, see our roundup of claude marketing skills, and read best Claude Code setup for marketing teams for related setup guidance.