Convert content between platforms (blog to Twitter thread, article to LinkedIn post, etc.). Optimize for each platform's format, tone, and best practices. Use when user wants to adapt content for different social media platforms.
The Social Media Content Repurposer converts existing content into platform-tailored social media posts optimized for Twitter/X, LinkedIn, Instagram, Facebook, and TikTok. It breaks down source material—like blogs or articles—extracting key messages and formatting them with appropriate tone, length, hashtag strategy, and engagement prompts specific to each platform’s best practices. This skill enables marketers to efficiently generate multiple, native-feeling posts from a single source asset.
This skill is ideal for performance marketers managing cross-channel campaigns who need to quickly create platform-specific social media content without rewriting from scratch. Growth leads aiming to scale content output across LinkedIn, Twitter, and Instagram benefit from its structured adaptation workflows. Agency strategists repurposing client assets to fit diverse social formats also gain efficiency and consistency by using this skill.
Practitioners start by analyzing the original content to identify the main message, target audience, tone, and 3–5 core takeaways or quotable data points. Next, they generate Twitter threads with concise, numbered tweets including hooks, hashtags, and calls-to-action tailored to the platform’s 280-character limit. For LinkedIn, content is rewritten with a professional tone, storytelling elements, and relevant industry hashtags within a 1300-1700 character range. Instagram captions are crafted to hook users immediately, use emojis and line breaks, and include 10–20 hashtags along with visual suggestions. Facebook posts are adapted for conversational tone, brevity or depth depending on goals, and minimal hashtags to encourage comments. If applicable, short TikTok scripts with hooks and trending audio are created last.
How many hashtags should I use per platform? Use 2-3 on Twitter, 3-5 on LinkedIn, 10-20 on Instagram, and 1-2 on Facebook to balance reach and engagement. Can this skill handle video or podcast transcripts? Yes, it extracts key points and quotes to repurpose those formats into social posts as well. Does it maintain consistent messaging across platforms? Yes, it preserves the core message while adapting tone and format to fit each platform’s audience and style.
Attach the Social Media Content Repurposer skill to any Metaflow agent task where you want to transform existing content into tailored social media posts. Provide the source material and specify target platforms or formats, then expect a structured output including hooks, hashtags, and platform-optimized copy. This skill streamlines multi-platform content creation by guiding agents through extraction and adaptation stages, making it easier to scale social media efforts efficiently.
For broader context, see our roundup of marketing skills claude, and read common Claude Code content mistakes for related setup guidance.