Who owns the experiment calendar?

Growth lead by default; the agent enforces freezes and notifies owners of conflicts.

Can channel teams still run local tests?

Yes, if they register and do not conflict with portfolio freezes.

What if we lack volume?

The agent lengthens windows or recommends sequential tests instead of underpowered parallels.

Where do learnings go?

Structured notes the optimize and create agents read before proposing repeats.

Performance · Experiment

Performance marketing experiment AI agent

Coordinate tests across paid, landing, and outbound so you learn once — not five conflicting times.

Get a demo Performance marketing

One experiment system for growth

Channel teams accidentally collide: Meta tests a price while SEO changes the LP. The experiment agent owns a shared calendar, success metrics, and cleanup so learnings stick.

Observe → decide → act

What this agent watches, how it decides, and what it executes inside your guardrails.

Watches

Active tests across channels and landing pages
Sample size and interference risks
Primary and guardrail metrics (CVR, CAC, reply rate)
Past experiment library to avoid retests

Decides

Which portfolio test is highest learning value
How to isolate traffic to avoid interference
Ship / iterate / kill with a written conclusion

Acts

Registers experiments and freeze windows
Coordinates specialist agents for each arm
Publishes results into the growth playbook

Example actions

Run a pricing LP test with paid traffic only; freeze SEO edits for 14 days
Test outbound offer A/B while holding LinkedIn ads creative constant
Conclude a channel mix test and update budget policy

Integrations

Ad platforms
CMS / LPs
Sequencers
Analytics
Slack

FAQ

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