- Spend and efficiency by channel vs plan
- Pipeline and revenue when CRM is connected
- Channel conflicts and cannibalization signals
- Anomalies that need specialist agents
One narrative across Google, Meta, SEO, and outbound — what moved pipeline and what to do next.
Channel specialists optimize locally. Leadership needs a blended story. The report agent unifies KPIs, calls conflicts (e.g. paid stealing brand), and recommends the next owners.
What this agent watches, how it decides, and what it executes inside your guardrails.
Explain a CAC rise as Meta CPM + SEO click decline, not “ads broke”
Recommend shifting test budget to the channel with best marginal CAC
Flag outbound reply quality drop while paid lead volume rose