Applies Anthropic's official brand colors and typography to any sort of artifact that may benefit from having Anthropic's look-and-feel. Use it when brand colors or style guidelines, visual formatting, or company design standards apply.
The Brand Guidelines skill applies Anthropic’s official color palette and typography standards to any content artifact requiring consistent visual identity. It ensures primary and accent colors, along with prescribed fonts, are correctly integrated to preserve brand recognition and readability across platforms. This skill handles text styling and color cycling automatically, maintaining hierarchy and visual interest in presentations, documents, or digital assets.
This skill is designed for performance marketers managing branded content, growth leads overseeing campaign collateral, and agency strategists responsible for maintaining client visual standards. It suits scenarios where accurate application of Anthropic’s brand colors and fonts is critical, such as creating pitch decks, digital ads, or internal documentation that must align with corporate design policies.
Practitioners start by selecting the target artifact requiring brand styling, like a presentation slide or marketing asset. Next, the skill applies the Poppins font to headings and Lora to body text, falling back on Arial and Georgia if necessary to preserve consistency. Then, it assigns the core and accent colors—dark, light, mid gray, and cycling through orange, blue, and green—to text and shapes for visual hierarchy. Finally, users review the output to ensure readability and brand fidelity across different display environments.
How does the skill handle missing fonts? It automatically falls back to Arial for headings and Georgia for body text to maintain legibility without manual font installation. Can I customize accent color cycling? The skill cycles through orange, blue, and green accents by default to maintain brand coherence but does not support custom sequences. Does it support non-text elements? Yes, shapes and other non-text elements receive accent colors to enhance visual interest while staying on-brand.
Attach the Brand Guidelines skill to any Metaflow agent task that outputs visual or text-based assets needing Anthropic’s corporate styling. Expect automatic application of the correct fonts and brand colors, with intelligent fallbacks to ensure compatibility across systems. This skill streamlines maintaining brand consistency without manual design adjustments, making it ideal for fast-paced marketing workflows.
For broader context, see our roundup of claude marketing skills, and read common Claude Code content mistakes for related setup guidance.