Applies Anthropic's official brand colors and typography to any sort of artifact that may benefit from having Anthropic's look-and-feel. Use it when brand colors or style guidelines, visual formatting, or company design standards apply.
The Brand Guidelines skill applies Anthropic’s official brand colors and typography to documents and visual artifacts, ensuring consistent and accurate representation of the company’s identity. It automates the use of core brand colors—such as the primary dark `#141413` and accent orange `#d97757`—and enforces typography standards by applying Poppins to headings and Lora to body text, with fallback fonts for compatibility. This results in polished, on-brand materials suitable for presentations, reports, or any content requiring Anthropic’s look and feel.
This skill is designed for performance marketers crafting branded campaign assets, growth leads preparing investor decks or internal reports, and agency strategists managing client deliverables that must adhere to Anthropic’s visual standards. It suits scenarios where quick, reliable application of brand identity is critical to maintain professionalism and brand recognition across multiple touchpoints, especially when multiple contributors or systems are involved.
Practitioners begin by selecting or generating content that requires branding alignment. Next, they apply the Brand Guidelines skill to ensure headings use the Poppins font at 24pt or larger, while body text switches to Lora, with automatic fallback if those fonts aren’t installed. The skill then assigns appropriate brand colors to text and shapes, cycling through the three accent colors—orange, blue, and green—to maintain visual interest without sacrificing consistency. Finally, users review the output for readability and hierarchy, confirming that the styling matches Anthropic’s corporate identity before distribution.
How does the skill handle missing fonts? It automatically falls back to Arial for headings and Georgia for body text to preserve readability. Can it apply brand colors beyond text? Yes, it cycles through orange, blue, and green accents on shapes and other non-text elements. Does the skill require font installation? While it works without installing Poppins and Lora, pre-installing these fonts ensures the most accurate rendering.
Attach the Brand Guidelines skill to any Metaflow agent task that outputs visual or textual artifacts needing Anthropic’s design standards. Expect automatic application of brand colors and typography consistent with the company’s identity, improving asset quality and speed of production. For detailed setup and examples, consult the skill documentation and consider integrating it early in your content creation pipeline to standardize styling across projects.
For broader context, see our roundup of claude skills for marketing, and read common Claude Code content mistakes for related setup guidance.