Optimize for search engine visibility and ranking. Use when asked to "improve SEO", "optimize for search", "fix meta tags", "add structured data", "sitemap optimization", or "search engine optimization".
This SEO skill focuses on improving search engine visibility through technical SEO, on-page optimization, and structured data implementation. It addresses key ranking factors such as meta tags, heading structure, image optimization, internal linking, and JSON-LD schema markup based on Google Search guidelines and Lighthouse SEO audits. While it covers about 25% of ranking influence related to technical and on-page factors, it does not handle backlinks or content quality directly.
This skill is designed for performance marketers managing website SEO for ecommerce or content-heavy sites, growth leads aiming to boost organic traffic through technical fixes, and SEO specialists handling on-page optimization and schema markup for agency clients. It suits scenarios where improving metadata, fixing heading hierarchies, or adding structured data is necessary for better crawlability and rich result eligibility.
Practitioners begin by auditing pages with tools like Lighthouse or Google Search Console to identify missing or poorly optimized title tags and meta descriptions. Next, they update title tags ensuring primary keywords appear early, keep meta descriptions compelling and within 150-160 characters, and verify unique tags per page. After that, they review heading structures for logical hierarchy and keyword inclusion, then optimize images with descriptive alt text and compressed formats. Finally, they implement structured data in JSON-LD format for entities like Organization, Product, or FAQ and validate the markup using Google Rich Results Test.
How important is technical SEO compared to content? Technical SEO accounts for roughly 15% of ranking influence and supports content performance but doesn’t replace it. Can this skill improve backlinks? No, backlink acquisition is outside this skill’s scope. What structured data types should I prioritize? Focus on Organization, Product, Article, FAQ, and BreadcrumbList schemas to enhance search appearances and eligibility for rich results.
Attach the SEO skill to any Metaflow agent task that involves improving organic search performance or fixing technical SEO elements. The agent will generate recommendations and implement fixes for meta tags, headings, image attributes, internal linking, and structured data based on standard SEO best practices. Expect clear, actionable edits aligned with Google’s guidelines that can be reviewed and deployed directly. This workflow integrates seamlessly with other skills focused on content or Core Web Vitals for holistic SEO improvement...
For broader context, see our roundup of claude skills for marketing, and read Claude skills for SEO for related setup guidance.