Strategy templates

Positioning, messaging, and GTM worksheets — one page each, with a worked B2B example.

These go to market templates are documents you fill, not agent jobs. Each positioning template and messaging template ships a field list, a SaaS example, and a how-to. Agent-runnable marketing tasks live under /templates.

Positioning and messaging worksheets with a worked B2B example
ICP, persona, and competitive matrix — research artifacts sales will open
GTM plan and sitemap sheets for the next 90 days, not a second strategy essay

All strategy templates

Positioning Statement TemplateFill target, category, difference, and proof — then pressure-test the sentence before it hits the site.
Value Proposition TemplateOne or two sentences that tell a specific buyer why you beat the alternative they already have.
Buyer Persona TemplateA one-page decision model: what started the search, who can spend, and what proof de-risks the close.
Competitive Analysis TemplateA living matrix of who buyers actually compare — capabilities, proof, and the line you refuse to copy.
Messaging Framework TemplateOne narrative, three pillars, and proof — then variants per persona. Not a slogan spreadsheet.
Value Proposition Canvas TemplateMap jobs, pains, and gains on one side; pain relievers and gain creators on the other.
Business Model Canvas TemplateNine blocks on one page: who you serve, how you make money, and what has to be true.
Lean Canvas TemplateAsh Maurya’s one-pager for problem, solution, and unfair advantage — before you pretend you have a BMC.
Go-to-Market Plan TemplateThe launch worksheet: who, motion, channels, owners, and what “shipped” means in 90 days.
ICP TemplateThe company you want — size, stack, trigger, and who you will not sell.
Website Sitemap TemplateThe page tree for a marketing site: intent, owner, and what gets indexed.
One Pager TemplateOne page a champion can forward: problem, difference, proof, and a next step.