- Active experiment traffic split and significance thresholds
- RSA asset performance and pinning conflicts
- Landing page CVR by campaign for page tests
- Holdout vs treatment spend and conversion lag
Ship disciplined A/B tests instead of “let’s try this creative.” The agent owns hypotheses, sample size, and ship/kill calls.
Most paid teams run too many half-baked tests and never write down why a variant won. An experiment agent keeps a test backlog, starts only one primary test per campaign cluster, and closes with a decision log.
You get a living playbook of what improved CTR, CVR, or CPA — reusable across accounts and quarters.
What this agent watches, how it decides, and what it executes inside your guardrails.
Launch an RSA headline angle test (outcome vs feature) with 50/50 split for 14 days
Kill a landing-page variant after CVR drops 25% with ≥200 sessions
Graduate a winning bid strategy from experiment to primary campaign