- Spend, conversions, CPA/ROAS vs plan by campaign type
- Week-over-week anomalies above your noise thresholds
- Brand vs non-brand and Search vs PMax mix shifts
- Impression share losses and budget-limited campaigns
Replace Monday slide archaeology with an agent that explains what moved, why it matters, and what to do next.
Stakeholders do not need another CSV export. They need a narrative: what changed, what caused it, and the recommended response.
The report agent pulls account metrics, compares against targets and prior periods, and drafts a digest you can paste into Slack or a board update.
What this agent watches, how it decides, and what it executes inside your guardrails.
Send a Friday digest: spend +8%, CPA −12%, with two campaigns driving the lift
Alert when non-brand Search lost 20% impression share for three days
Draft a monthly exec summary with wins, risks, and next tests