Google Ads · Optimize

Google Ads optimization AI agent

Stop living in Ads Editor. An agent monitors waste, promotes winners, and queues bid or budget changes with your guardrails.

Optimization without spreadsheet babysitting

Paid teams lose hours chasing CPA spikes and zombie keywords. A Google Ads optimize agent watches account health continuously, ranks interventions by expected impact, and only acts inside budgets and approval rules you set.

Unlike script packs that fire the same rules forever, the agent keeps memory of what already failed — so it does not re-propose the same pause every Monday.

Observe → decide → act

What this agent watches, how it decides, and what it executes inside your guardrails.

Watches
  • Search query reports for wasted spend and new high-intent themes
  • Campaign and ad-group CPA / ROAS vs targets by device and geo
  • PMax asset-group conversion quality and brand vs non-brand mix
  • Budget pacing against monthly and daily caps
Decides
  • Which keywords, audiences, or asset groups to pause, scale, or rewrite
  • Whether a CPA spike is noise, creative fatigue, or landing-page drift
  • Bid or budget deltas that stay inside your max daily change limits
Acts
  • Drafts pause / enable / bid / budget change sets for approval
  • Opens experiment plans when evidence is ambiguous
  • Posts a daily digest of moves taken and moves skipped (with why)

Example actions

  • Pause exact-match queries converting below target CPA for 14 days with ≥$200 spend

  • Shift 15% budget from under-pacing brand Search to a non-brand RSA winner

  • Flag a PMax asset group whose CVR dropped 40% week-over-week for creative refresh

Integrations

  • Google Ads
  • GA4
  • Looker / warehouse
  • Slack
  • HubSpot

FAQ