Author polished HTML artifacts (reports, one-pagers, decks, infographics, banners) with the auto-injected art-* design system.
Artifact Composer produces polished HTML deliverables—reports, one-pagers, audit summaries, QBR decks, and landing-style documents—using Metaflow's art-* design system. Instead of markdown blobs or copy-paste into slides, you get self-contained artifacts with consistent typography, color tokens, charts placeholders, tables, and section hierarchy suitable for stakeholder sharing or PDF export.
The skill understands narrative structure for marketing outputs: executive summary first, methodology appendix, prioritized recommendations with effort/impact, and appendices for raw data. It composes visuals that respect brand-neutral defaults while remaining editable in follow-up turns.
Consultants and agencies delivering client-facing documents, in-house strategists who need board-ready summaries from raw analysis, and anyone using other Metaflow skills (SEO Audit, Campaign Analyzer, Meta Ads Account Audit) who wants presentation-quality output without manual formatting in Google Slides or Figma.
Ideal when deliverable clarity affects renewal decisions—audit findings, media plans, keyword research summaries.
Provide source content: bullet findings from an audit, metrics tables, campaign screenshots described in text, or prior agent messages. Specify artifact type (audit report, strategy memo, weekly performance digest), audience (CMO vs specialist), and length. Composer structures sections, applies art-* components, and highlights top three actions.
Iterate on sections—tighten executive summary, expand technical appendix, add comparison tables. Validate numbers and labels in a final pass. Export or share the HTML artifact link from the task thread.
Users ask whether artifacts replace Google Slides. Composer excels at structured documents and lightweight decks; complex motion graphics still belong in slide tools, but many QBR narratives work better as fast, readable HTML. Another question is brand customization; workflows describe how to specify accent preferences within design system constraints.
People worry about data accuracy—the skill separates composition from analysis: run Campaign Analyzer or SEO Audit first, then compose so numbers trace to upstream work.
Chain Artifact Composer after analytical skills. Prompt explicitly: "Compose an HTML QBR from the analysis above, art-* styling, executive summary under 200 words." Revise with section-level feedback. Use artifacts in client emails, Notion embeds, or print-to-PDF for formal delivery.
For audit and analysis skills, Composer adds visual hierarchy that helps clients scan severity-ranked findings quickly—critical issues surface in summary callouts while technical detail lives in collapsible-style sections. Tables for keyword lists, budget scenarios, and checkpoint scores render cleanly without broken formatting from pasted spreadsheets. When you specify audience seniority, tone adjusts from practitioner jargon to executive plain language while preserving metric accuracy.
For broader context, see our roundup of marketing skills claude, and read common Claude Code content mistakes for related setup guidance.