AI visibility

AI visibility templates and the AEO checklist

Ten workflows for AI search — citation baselines, extractability audits, schema fixes, and competitor mention tracking.

AEO checklist, explained

An AEO checklist answers a different question than an SEO audit: not whether you rank, but whether an answer engine can lift a clean claim from your page and attribute it to you. These AI visibility templates measure that, then fix the structural reasons you are not getting cited.

What is an AEO checklist?

A pass over the properties that decide whether AI answer engines can use your content: question-shaped headings with answers directly beneath them, self-contained claims that survive being quoted out of context, current dates, machine-readable schema, and crawler access for the AI bots.

What is AEO versus SEO?

SEO optimizes for a ranked list of links; AEO optimizes for being the source an engine quotes inside a synthesized answer. They share fundamentals like crawlability and authority, but AEO adds extractability — structure that makes a specific sentence liftable.

How do you measure AI visibility?

Sample the prompts your buyers actually use, run them across engines repeatedly, and record whether you appear, how you are described, and which sources are cited instead of you. Because generation is probabilistic, one run tells you nothing — the baseline template samples and aggregates.

Which AI visibility templates should you run monthly?

The visibility baseline to track share of answers over time, the citation gap check to see who is being quoted in your place, and the extractability audit on any page you want cited. Schema and FAQ rewrites are then one-time fixes per page.

AEO checklist FAQs

What is an example of AEO?

Rewriting a "Pricing" section as a heading like "How much does X cost?" with the answer in the first sentence, then marking it up as FAQ schema. The content barely changes; the extractability does, and that is what decides whether an engine can quote it.

What are AEO best practices?

Answer first and elaborate second, keep claims self-contained, use question headings that match real queries, show dates and authorship, add structured data, and confirm that AI crawlers are not blocked in robots.txt. The checklist template verifies each of those per page.

How do you measure AEO results?

Track citation and mention rate across a fixed prompt set over time, not rankings. Expect variance between runs — the signal is the trend across many samples, which is why the baseline template repeats prompts rather than checking once.

Which AI engines can you track?

The visibility templates are engine-agnostic and target the assistants your buyers use — ChatGPT, Gemini, Perplexity, Claude, and Google AI Overviews. You supply the prompt set; the template handles sampling and aggregation.